CURSES, Foiled Again!
Consumers walk the aisles quickly. Sooner or later, you’ll be called upon to provide the eye-catching effects best afforded by foil.
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Foil options that exist today include silver, golds, metallic colors, pigments, special effects, selective holographic images, pearls, and tints. “The effect on each package is an issue determined by the designer and end user of the product,” says Glazer. Werner describes foils options as unlimited. “This answer is truly infinite,” he says. “This is true because of the many stamping techniques, colors, finishes, holographic designs, unique die designs, and embossing with foil, multiplied by the number of packaging concepts available.”
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Chris Mc Loone
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