CURSES, Foiled Again!

Werner points to cold foil transfer as a driver for change and expansion of foil usage. “Cold foil has become a fairly common, and certainly [a] fully commercial process for many narrow-web label and carton converters that apply cold foil inline on typical roll-to-roll printing presses,” he says. “The newest commercial cold foiling technique is now the inline foiling units available on offset, sheetfed presses. Since both of these processes are inline on printing presses, converters are able to create their own foil colors using transparent inks to let the metallic look show through.” He adds that this technology has opened up new applications and design concepts previously unavailable.