CURSES, Foiled Again!
Consumers walk the aisles quickly. Sooner or later, you’ll be called upon to provide the eye-catching effects best afforded by foil.
The same, yet different
As foil decorating has become more pervasive, techniques have improved and options have increased. But to a certain extent, foil decorating is what it is. “The only newer things are the more significant types of patterns and the effects they’re [creating],” says Giusto. He adds that technology has gotten to the point that much more intricate patterns are possible. “But pretty much, leaf is leaf,” he says.
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