CURSES, Foiled Again!

But, according to Myron Werner, area sales manager, Kurz USA, the reason to use foil is “to significantly differentiate your product on the shelf and drive more sales.” He adds, “foil can deliver an upscale image or create a significant eye-catching graphic with creative diffractive patterns and colors.” He adds that foil decorating techniques also can offer brand recognition, brand protection, and brand authenticating features. Dave Carlson, principal, creative director, The Vyant Group, concurs. “I see a lot of brands vying for [the consumer's eye], and the use of foil stamping to capture their attention seems to be apparent today,” he says.