CURSES, Foiled Again!
Consumers walk the aisles quickly. Sooner or later, you’ll be called upon to provide the eye-catching effects best afforded by foil.
High quality means higher value, and using foil can help achieve both. “Foil decorating primarily is used not only to attract attention to a product in a competitive retail environment, but also to indicate that the product has a higher value,” says Stewart Glazer, vice president of sales and marketing, Crown Roll Leaf.
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