CURSES, Foiled Again!

In the words of John Giusto, senior vice president of manufacturing, Curtis Packaging, foil decorating “is still probably the most significant enhancement that can be made to a package.” That’s a pretty strong choice of words, but not entirely out of line. Foil decorating is a very useful way to differentiate one package of graham crackers from another as they stand side by side on a supermarket shelf. It permeates high-end cosmetic packaging. “A high-end cosmetic package is not a high-end cosmetic package unless it has foil stamping on it,” says Giusto. “It just exudes quality or upper end.”