Get the Message Out

“Perhaps the best aspect of public relations is that you need to have a good story to tell,” she continues. “Creating a public relations campaign can help bring an entire marketing program into focus by helping you zero in on the story of your company and your products.”

Wegman also believes a company can get a lot of mileage out of PR, without a major investment in company resources. “Singing one’s praises is a normal and expected past-time in marketing,” he says. “However, PR should not be a time-consuming effort unless the company is underperforming or has had a problem that is evident within the industry.”