Focused, Consistent Marketing Key For Success In Package Printing

By Tom Polischuk

How about PR

Public relations (PR) can play an important role in a company’s efforts in getting the word out. “My personal belief is that PR should be the cornerstone of any marketing effort,” says Gurland. “I think it has the highest return on investment (ROI), and it’s a tool that can be used well by small companies as well as large ones.