Get the Message Out
A focused, consistent marketing strategy is one key for success in package printing.
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As an example of co-marketing, -Gurland points to the relationship Logotech has with Plastic Packaging Corp., a container manufacturer. “We recommend each other’s company to customers,” she says. “Logotech’s design team created a label with both company logos. We then produced labels that Plastic Packaging put on its containers to show its customers a finished product … Our salespeople go out and show not only our label, but Plastic Packaging’s container. When we leave the container with our customers, it has the label and reminds the customer about Plastic Packaging Corp.”
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- Hammer Packaging
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Tom Polischuk
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