Get the Message Out
A focused, consistent marketing strategy is one key for success in package printing.
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Pillsbury offers a perspective of the value that outside companies can bring for many package printers that are operating lean and mean. “To do [marketing] right, I think you need an outside agency for sure—the day to day fires really make it difficult to do a serious campaign internally,” he says.
The big picture
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- Companies:
- Hammer Packaging
E
Tom Polischuk
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