Focused, Consistent Marketing Key For Success In Package Printing

By Tom Polischuk

Wegman is a another person who views marketing as a strategic corporate function that should be focused on the longer term goals of the company. “I’m not convinced that all companies have a strategic plan,” he says. “If they don’t, marketing should be driving an effort to establish one. After all, marketing is a strategic discipline and by necessity needs to be focused two to five years out to be effective.”