Get the Message Out
A focused, consistent marketing strategy is one key for success in package printing.
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A strategic endeavor
Marketing for any company is a multifaceted endeavor and involves many different activities and degrees of corporate commitment. Muenzer believes that some people don’t have a good understanding of what marketing really is. “They consider advertising, trade shows, direct mail, etc. as a marketing plan,” he contends. “These are just tools that fall under the marketing umbrella. Real marketing involves strategic decision making based upon true market assessment. At Spear, we spend more money on market research and industry data than we do on advertising. Our targeted approach allows us to use vastly different tools than someone who is trying to build brand awareness or top-line growth.”
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- Companies:
- Hammer Packaging
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Tom Polischuk
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