Focused, Consistent Marketing Key For Success In Package Printing

By Tom Polischuk

Rose City Label is now considering using an e-newsletter, which Pillsbury believes would serve as a good tool to stay in touch with its smaller customers. “We are a very old company, and we have several hundred customers,” he says. “But, as with all companies, it is the top 100 that we really stay in touch with. The others do not get the same level of attention, so hopefully the e-newsletter will help with that.”