Get the Message Out

As in just about any industry, smaller companies typically have to keep things simple, with many people wearing different hats. At Rose City Label, company President Scott Pillsbury says that his company uses only very basic approaches to its marketing. “We have a pretty good Web site that we do get a fair amount of inquiries from, and we have outside sales people in the Portland area,” he reports. “Although they should be selling, some of their job involves just getting the word out and stopping by to see potential prospects, leaving cards and samples when appropriate. This, to me, is almost a marketing component of their jobs.”