Focused, Consistent Marketing Key For Success In Package Printing

By Tom Polischuk

“Companies such as CCL and Multi-Color are very large and offer a full complement of label methods to a wide variety of markets,” notes Dan Muenzer, VP of marketing for Spear. “Their marketing strategies will have to be different than ours at Spear, as we are very targeted in a few markets and one technology type. Public relations is much more important for local and regional printers than it is for multi-national companies.”