Focus on Folding Carton Innovation
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Another way Cadmus has reached new markets is, in essence, to learn from the past—taking what it learned from its current customers and applying that knowledge to expand into new segments of the market, something Lux calls "Best Practices."
"Our business has experienced rapid growth over the last few years. This growth has come from a healthy mix of current customer growth, new customers in our existing markets, and expansion into new markets. For example, the technology we developed to integrate CD-ROMs into packaging for our technology customers also has application for the dissemination of electronic information in the healthcare market," Lux said.
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