Vision Quest

Flexstar is no different. In terms of packaging materials, the company has a number of active projects focused on both the use of sustainable materials and overall material reduction. “The main issues we have seen when shifting to 100-percent sustainable products have been product barrier requirements and the lack of high-quality raw materials that can be sourced with reliability in volume. If a customer wants to roll out a sustainable product in volume, we need to be able to ensure [there is] a supply of that raw material consistently,” Bray asserts.