Right Recipe

Expanded market for flexo

For Abray, what’s significant about these improvements is the amount and type of work—primarily folding carton and flexible packaging—that has been pulled into the flexo world that wasn’t there before, broadening its applicable market.

“The flexo guys are no longer out there competing with one another for the same pool of business. When label and folding carton printers are able to run the same linescreens and the same densities the litho guys are running, they can actually go out and pursue business that traditionally has been the province of other processes.”