Right Recipe

In the not-so-distant past, flexographic package printing took a back seat to the high-quality, high-volume capabilities of gravure and offset. That was then. Over the years, as volumes shrank and marketing strategies began to embrace smaller, regional promotions, flexo—with its quicker set-up times and ability to handle limited run lengths economically on a generous variety of substrates—began to be viewed as a viable alternative to both gravure and offset. While these print technologies afforded a high degree of control over color, image, and ink transfer over the long run, flexo struggled with issues related to dot gain, color consistency, registration, resolution, and contrast, among others.