Flexo Quick to Learn Advantages of CTP

pP: It's said to be a trend.

Vanover: The reason it's a fallacy is primarily that consumer goods companies are being squeezed by the retailers. They're coming to their partners, whether they are converters or trade shops and saying, "Look, you have to reduce your costs." And yet in the commercial print markets, which are primarily commodity businesses, printers think there's profitability in printing folding cartons or pressure-sensitive labels on an offset press because that's all they can go after. They have to understand that the folding carton market is being squeezed by offshore competition because manufacturing is offshore. Plus, other types of technologies—stand-up pouches and things like that—are encroaching on the folding carton market. So the commercial printer thinks there's a huge opportunity—but there isn't.