Flexo Quick to Learn Advantages of CTP

pP: What factors account for the shift you're describing?

Vanover: A lot of it is time to market. Packaging has become an advertising medium. So converters who never thought that they would ever have to think about making plates internally now have to do it. And that's where trade shops have an opportunity to say, "We will partner with you, Mr. Converter, and we will place an entire facility in your business, so that the expertise comes from the trade shop." The converter reaps the benefits but doesn't have to make the investment in personnel.