Flexo Quick to Learn Advantages of CTP

pP: Can you comment on the role that the trade shops will have as CTP gains traction in the flexo marketplace?

Vanover: I think that the trade shops have still been very strong from the perspective of keeping their value in the supply chain. Folding carton converters, and flexible packaging converters, corrugators, even tag and label companies, continue to buy flexo plates. But that is changing. From an economic perspective, the cost of the hardware solutions has come down and the cost of the consumables has come down a little, but flexographic plates are still significantly more expensive than offset plates.