Flexo Quick to Learn Advantages of CTP

pP: What are the reasons for this?

Vanover: There are a multitude of reasons. There is some short-run folding carton that's flexo, but it's a very small part of the market. Corrugators don't really need the capabilities of digital plates. However, that is changing, due to the requirements of retailers like Wal-Mart, Costco, and Target. From a graphics perspective, big-box retailing requires that the shipment packaging also serve as the primary packaging. While there's a lot of preprint, there's also a lot of direct printing, and that's where digital can help.