Flexo Quick to Learn Advantages of CTP

Offset CTP took off primarily in the commercial side of the business, where concerns about its viability and the expense associated with its adoption were quickly overcome. The same has not been the case in the flexographic market—until recently.

According to Mark Vanover, director of marketing for Esko-Graphics, newer trends and technologies are increasing the importance and influence of digital flexo applications, notably, the consistency and repeatability it brings to flexographic platemaking. At the same time, package printing is being widely touted as an up-and-coming profit center for commercial printers whose bread-and-butter is typically 4-color process printing. Certainly, most major manufacturers are marketing plates and platesetting equipment suitable for both the commercial and flexographic markets.