Flexo Quick to Learn Advantages of CTP

pP: What do you say to the commercial offset printer who is contemplating a move into the packaging market?

Vanover: Commercial printers that are thinking of pursuing packaging need to dig down into the decision because there's a lot more to it than finding someone to print boxes for. If a commercial printer calls us and says, "We want to get into packaging, we've done our homework, and we have the workflow to support it," we'll talk to them and help them through the process because we have the packaging workflow.