Flexo Quick to Learn Advantages of CTP

Vanover: That's another thing. They think they're set up for it and they have the know-how in-house, but while they have the equipment and can do the prepress, they don't understand the business.

pP: Does it cost more to do 5,000 folding cartons flexo or offset?

Vanover: Based on my experience, and given a mid-web press that can run just about any type of substrate, you can do it completely in-line. You can rotary diecut it at the end of the press, stack it and it's finished. So it's a serial operation. With offset, it's not a serial. It's printed here, you take it off the back, then you have to move it somewhere and diecut it. And the fact is that most of these commercial printers are not set up to do diecutting to the intricacy of a folding carton. Flexo can do it more cost-effectively for short runs.