Flexo Quick to Learn Advantages of CTP

pP: What is the misunderstanding, in your opinion?

Vanover: Commercial printers don't understand what goes into package design. It's not just graphics, it's understanding the structure and what's going to happen to that structure: How it's going to be folded, what's it going do. You've got bar codes, you've got trapping that's different, it might be 12 colors—they just don't understand the highly complex nature of packaging.