Flexo Concepts Partners with J. M. Heaford to Open U.K. MicroClean Demo Center

Paul Reeve, sales manager at J. M. Heaford, a local MicroClean™ distributor, has seen a positive response to the dry media cleaning system in his market. “The majority of printers in the U.K. recognize the benefits of automated cleaning and are looking for something different,” he said. He cites the machine’s effectiveness, per-roll cleaning cost, ability to safely clean anilox sleeves and ease of use as the primary reasons companies choose MicroClean™. He values the ability to demonstrate the machine’s capability: “Describing any piece of machinery can be difficult, and even with video clips and literature, some of the real perception of a machine and its performance can be lost.” He continued to say, “We feel that having the MicroClean™ machine onsite is the breakthrough we needed to increase customer awareness of what globally is already a very successful anilox roll cleaning system.” He reports that the initial response to the unit has been positive and that customers have been impressed with the overall modern and clean design of the system as well as its performance, low noise level and tidiness.