Flexibles Fly High, Aim Higher

Mandel believes non-liquids still do the best in flexible packages, but she sees an untapped liquid opportunity in single-serving water containers. (Some flexible designs have hit test markets.) A flexible package could get smaller as it is used, could incorporate a handle or strap, and would be flat for easier transport, she points out. Improvements in diecutting could give water packages a more squeezable shape, she adds.