Flexibles Fly High, Aim Higher

Zipper improvements are also working in stand-up pouches' favor, emphasizes Andrea Mandel, president of consulting firm Andrea S. Mandel Associates, Princeton Junction, NJ. No longer limited to high-end packages, zippers now work better and cost less to make. "This provides increased opportunities for flexibles to get into applications where opening and closing a product is critical," Mandel states. "Improved printing capabilities combined with better closures should push this package design along even more."