Flexibles Fly High, Aim Higher

Are any dark forces looming that could hold all this progress back? Barry Goldberg, head of Tappa Group International, a Deerfield, IL-based marketing/consulting firm specializing in packaging, points out Y2K concerns may have slightly inflated sales at the end of '99, causing a slower start at the outset of 2000. "Many major companies over-bought in '99 out of concern with getting caught without critical elements for their packaging," he explains. "However, due to economic and industry dynamics, 2000 should be a good year."