Flexibles Fly High, Aim Higher

Mandel says intelligent packaging could motivate the next jump up in flexible packaging quality, or leave it vulnerable because of consumers' preference for more rigid microwave containers they can eat from. Even if rigid wins out, she predicts flexible lid stocks will be a likely package component. Flexible packaging converters who decide to tread in this new pool of applications will face code printing challenges. The codes must be readable across a wide array of kitchen environments and food preparation equipment, and will need to be highly fool-proof, she notes.