Flexibles Fly High, Aim Higher

Of particular significance are the marketing and branding opportunities case-ready opens up, Goldberg notes. Printed films and/or labels will play a bigger role in creating product appeal, giving red meat packagers the opportunity to achieve brand recognition on par with what Perdue and Tyson have achieved in the chicken market. Printed films and/or labels can also help market specific meat grades, or low-fat/low-cholestorol content.