Flexible Refreshments - Page 4 of 4 - Packaging Impressions

By Cory Francer

Stonyfield Organic yogurt pouches with a fitment, manufactured by Clear Lam. Photo courtesy of the Flexible Packaging Association.

“The Millennial generation that grew up with Capri Sun is very familiar with putting a straw in a bag of juice,” Triggs says. “That’s made it easier for other products to be accepted by that generation.”

FPA’s Donahue says that in much the same way that flexible packaging provided a fresh take on beverage packaging, other products making the switch will likely catch consumers’ eyes.

“Flexible packaging can provide dramatic results in segments where other packaging formats are the norm,” she says. “Flexible packages provide an opportunity to differentiate new products and grow their volume.”

Flexible packaging has made a dent in the world of rigid packaging and shows that flexible containers for beverages are not just a gimmick and that there is still plenty of opportunity available. So next time you’re at the beach or at a party, look around. You may find that the pouch is here to stay.

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Cory Francer Author's page

Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com