Flexible Packaging?A Bright Prospect

Pouches are a trend that's catching on with some of the nation's largest brand food companies, who want to see what replacing their traditional packaging with flexible packaging can do for them. As a way of testing the marketplace without a large capital investment, multinationals have started to introduce pouches as value-added packaging with the benefits of recoverability, improved graphics, better flavor, recipe labels, longer shelf-life, and in some cases, cost savings. They are able to do this gradually with reduced risk by outsourcing the pouch jobs to contract converters, Calamusa said.