Flexible Packaging?A Bright Prospect

StarKist® set an example for U.S. brand food companies when it introduced its Flavor Fresh Pouch of tuna less than five years ago. In that time, use of retort foil pouches has grown to make up about 10 percent of the company's total tuna sales, Calamusa said. What's more is the pouch's sustained success with the company's new marinated tuna StarKist Tuna Creations®, introduced in July 2003. The new product represents 4 percent of all pouched tuna sold and exceeded the company's expectations by 37 percent, according to an August 2003 company press release.