Flexible Packaging?A Bright Prospect

The threat from overseas is made more serious by the fact that most European and Asian flexible packaging companies are vertically integrated, and they are ready to expand into the global economy. "What we have to do as an industry is make sure we are prepared to accommodate the drastic growth that lies ahead of us," Calamusa said. "The biggest challenge to the North American flexible packaging industry is going to be flexible packaging suppliers abroad. They look at the U.S. and see the population and consumer products volume that we have, and they see endless growth potential.