Flexible Packaging?A Bright Prospect

The market will see continued growth, driven mostly by an increasing demand for stand-up pouches.

FLEXIBLE PACKAGING FACES a bright outlook for 2004. Currently, flexible packaging—a $20 billion industry—is the second largest packaging category in the United States, according to the Flexible Packaging Association's Web site. Furthermore, industry experts and studies only expect the market to see continued growth over the next several years, despite a slowly recovering economy.