Flexible packaging plays to its strengths in sustainability for continuing growth

By Tom Polischuk

Overall economy slowly improving;
Growth in emerging markets;
Conversion from rigid to flexible packaging continuing;
Sustainability advantages of flexible packaging;
Ongoing industry innovation.

The economic environment in the U.S. is improving, albeit, just as described—slowly. The pre-election posturing in Washington that was highlighted (or low-lighted) by "bandaidsmanship" that avoided a number of economic calamities has evolved into the same thing (if you can evolve into the same thing)—now called post-election posturing. It makes for a very uncertain business environment, with a seemingly perpetual storm cloud hanging overhead. Despite this cloud of uncertainty the U.S. economy is making steady progress in the right direction, with GDP growth in 2012 estimated to be in the neighborhood of 2 percent.