Flexible Packaging Leads the Way

Pouches, of course, are the rising stars in the world of flexible packaging. Pouches are broken down into two main categories—flat and stand up. The Freedonia Group's study, "Pouches to 2008," calls for flat pouches to remain the dominant category through 2008, increasing 5 percent annually to $3.9 billion. Flat pouches will benefit from increased use in cheese, pudding and yogurt, and consumer products such as wipes. In addition, flat pouches with retort capabilities are expected to replace metal cans in the pet food and processed food markets due to benefits such as added convenience and fresher taste.