Flexible Packaging Leads the Way

Where are we heading?

Although the current economic and market conditions are not quite where one would like to see them at this stage of the business cycle, there is a sense of "strong industry optimism for the short and long term," says Donahue. The FPA is expecting annual growth between 5 and 6 percent for both sales revenue and volume. "Market conditions favor flexible packaging because innovation and technology enable it to respond to consumer desires for convenience and product safety," she notes.