Flexible Packaging Leads the Way

Donahue has a bright outlook for the flexible packaging market. "Advances in printing technology, as well as innovations in film, are driving the growth of the industry. Flexible packaging is better able to respond to growing consumer expectations than other forms of packaging. Printing on flexible packaging is stunning. The industry is using spot varnishes, Opaltone technology, and NuDot technology to create vibrant packages. Digital photopolymer plates are being used, as well as reverse printing for high-quality flexographic printing.