Flexible Packaging Leads the Way

Alexander Watson Associates (AWA) identified the food sector as an area where flexible pouches would have many opportunities to replace labeled containers. In its "Labeling Markets: North American Sourcebook 2004" study, AWA suggests that total demand for flexible pouches will grow at an annual rate of 7 percent through 2006, with food and beverage applications accounting for 78 percent of the total pouch market at that time. Included in this are stand-up pouches which AWA sees growing at annual rates of 15 to 17 percent through 2006.