Novel Products, Steady Growth

Pouches have been a real bright spot for flexible packaging for some time and will continue to be so. Much of the innovation in materials and products results in expanded opportunities for pouches, especially in food categories. Freedonia notes: "Growth will be driven by continued conversions to stand-up pouches and healthy gains for flat pouches in a number of markets, along with a smaller environmental footprint due to light weight and reduced material use, which also holds down shipping costs."