Novel Products, Steady Growth

On the horizon

While flexible packaging has been the historic realm of wide-web package printing, there is a trend for more flexible packaging to be printed on narrow-web printing presses. This can be attributed to two things: the general trend for consumer products companies to require smaller lot runs for regional promotions and marketing programs, and the great strides achieved in the past several years that allow narrow-web flexo presses to effectively process thin film substrates.