In This Corner. . .

Sustainability is here to stay, says Richmond, “It’s not a fad; it’s not going away.” Corporate accountability has evolved to now include the “triple bottom line”—economic, environmental, and social. Richmond believes brand owners are serious about sustainability and legislation is imminent.

Again, Safrai sees this as a plus. “I think the interest in sustainability will help the flexible packaging market in several ways. Most directly, it opens up a tremendous opportunity for refill pouches, especially for household products,” he says.