Flexible Packaging Competitive Advantages for Package Printing Facing Tough Economy, Sustainability

By Tom Polischuk

There are a number of demographic and lifestyle issues that are driving customer convenience attributes in packaging designs. Consumers are looking for more microwaveable and cook-in packaging, notes Richmond, along with hand-held, single-serve, and on-the-go products. He adds that the aging population will require more emphasis on easy-open/reclose features because of dexterity issues.