First Ever Apparel RFID Solution Center Opens

“By hosting customer visits to the Centre, we can demonstrate that the most advantageous point in the supply chain to attach an RFID tag to a garment is the manufacturing stage,” explains Samuli Strömberg, vice president of marketing at UPM Raflatac. “In this way, it can include information for the whole supply chain right from the beginning, bringing value to all participants in the chain. In addition to tracking and tracing capabilities, RFID offers a means of brand protection and enhanced marketing opportunities.”