ICON Digital Receives First Canadian Installation of the Durst Rho 1312

ICON Digital Productions, a provider of large-format digital graphic solutions with offices in Toronto, Montreal and New York, has acquired a Durst Rho 1312 UV inkjet digital printer – the first installed in Canada. The 98˝ Rho 1312 is the most productive 12-picoliter hybrid printer in its class.

Since it opened 20 years ago, ICON Digital has specialized in the digital production of large-format graphic display solutions. “Anyone can offer large-format printing these days, but there’s a lot more to being a successful large-format provider,” said President Juan Lau. “You have to understand how to sell ‘digital solutions’ and differentiate them from analog or traditional printing. Digital is a technology that’s designed to address things traditional printers can’t do cost-effectively – such as custom, short-run, oversized and outdoor applications.”

Lau said the Rho 1312 helps ICON Digital progress in its business philosophy by satisfying the present-day needs of the company, from internal operations to customer satisfaction.

“For years, speeds have been improving, and the 1312 seems to have reached speeds and image quality that’s on par with litho printing,” he said. “Its print quality at higher speeds means we can do less outsourcing to litho printers and keep that work in-house. Plus the Rho 1312’s ink set allows us to print on a wide variety of substrates. That’s very important to customers who are always pushing the envelope on new substrates, and it’s very important to us because it helps open brand new business opportunities.”

Source: Durst.