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Lau said the Rho 1312 helps ICON Digital progress in its business philosophy by satisfying the present-day needs of the company, from internal operations to customer satisfaction.
“For years, speeds have been improving, and the 1312 seems to have reached speeds and image quality that’s on par with litho printing,” he said. “Its print quality at higher speeds means we can do less outsourcing to litho printers and keep that work in-house. Plus the Rho 1312’s ink set allows us to print on a wide variety of substrates. That’s very important to customers who are always pushing the envelope on new substrates, and it’s very important to us because it helps open brand new business opportunities.”
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